TV
TV
Magazine
Atkins Smart Snacking (Quebec)
French language campaign re-introducing the Atkins snack portfolio to Quebecers. Homegrown hero and Olympic Champion Nathalie Lambert was engaged as the face of Atkins smart snacking. The effort resulted in a sales lift that exceeded targets and helped secure additional distribution.
- Role Creative Director, Art Director, Writer
- For Atkins
- Type Broadcast, Online, Print, In-Store