Secret To Success

Kraft wanted to get foodservice and concession customers excited about the profit potential of their new Cadbury variety packs. Sales was prepared for this important mission with highly engaging creative that brought operators in on the “secret”. The solution was a multi-channel B2B campaign that captivated customers and offered immediate pay-off in the form of free samples, high value keepsakes and a special product offer.

  • Role Creative Director, Art Director, Writer
  • For Cadbury
  • Type Video, Online, Content, Animation, Print, Email, DM

Teaser video

Email teaser

Customer DM

DM inside

Sell sheet