Promotion run by CO-OP stores in Western Canada to drive in-store traffic, brand/product awareness and sales of Kool-Aid and Crystal Light Iced Chillers through in-store POS, outdoor signage, online and mobile.

Results:

• 55% increase in contest entries over previous year
• 60% increase in repeat entries (< engagement)
• 23% increase in unique contest entries over previous year
• 379% increase in mobile engagement via QR code