TELUS World Cup Promo

This unaddressed DM was sent out just before the World Cup and offered prospective customers great deals on phones, a special offer on a limited-edition soccer ball, and a sheet of temporary tattoos that would allow them to “show their colours”. The DM dropped in select Toronto neighbourhoods with strong ethnic and cultural affiliations (Greektown, Little Italy, etc).

  • Role Creative Director, Art Director
  • Type Direct Mail, DM, Promotional, Coupon, Social

DM Postcard (front) with tipped on sheet of temporary tattoos

DM Postcard (reveal)

DM Postcard (back) with offer

Tattooing instructions