DM Postcard (front) with tipped on sheet of temporary tattoos
DM Postcard (reveal)
DM Postcard (back) with offer
This unaddressed DM was sent out just before the World Cup and offered prospective customers great deals on phones, a special offer on a limited-edition soccer ball, and a sheet of temporary tattoos that would allow them to “show their colours”. The DM dropped in select Toronto neighbourhoods with strong ethnic and cultural affiliations (Greektown, Little Italy, etc).