Kraft Extra Launch

Launch campaign for Kraft Foodservice, introducing the all-new portfolio of Kraft Extra Premium Cheese Slices to Canadian operators and distributors.

  • Role Creative Director, Art Director, Writer, Designer
  • For Kraft
  • Type Online content, video, website, print
  • URL

Campaign logo (EN)

Campaign logo (FR)

Print ad (Meltability)

Pre-launch ad

Print ad (Performance)

Print ad (Versatility)

Print ad (Variety)

Full-line brochure with perf-off recipe cards (cover, inside, full))

Perf-off recipe cards (8 total in brochure)

Campaign website: